Guides

Practical guides for running a small business.

Short, honest and written to be used: client tracking, quotes, follow-ups and the tools that help. No sign-up, no newsletter pop-up.

CRM spreadsheet vs CRM app: an honest comparison

Where a spreadsheet beats a CRM app for a small business, where it does not, and how to tell which side of the line you are on.

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How to follow up a quote without being a pest

When to chase a quote, what to write, and three short messages you can copy. Plus the one habit that means you never forget to follow up again.

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How to track clients in Excel (and when to stop)

A client tracker layout that actually works in Excel or Google Sheets, the three formulas that make it useful, and the signs that you have outgrown it.

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A simple CRM for sole traders: what you actually need

Most CRMs are built for sales teams. Here is what a one-person business actually needs from one, what you can ignore, and the pricing traps to avoid.

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